Tuesday, September 14, 2010

Why are so many things broken? Seth Godin talks about poor design

Why are so many things broken? In this entertaining talk - one of the favorites of Gel 2006 - gelconference.com/​c/​gel06.php

Seth Godin gives a tour of things poorly designed, the reasons why they are that way, and how to fix them.

Seth Godin at Gel 2006 from Gel Conference on Vimeo.

Wednesday, September 08, 2010

The Thin Line Between Liking a Brand and Liking Its Social Marketing

Good article on Emarketer

While Facebook fans and Twitter followers are often out for deals, they also care about showing support for brands they love—but that might not be an invitation to be marketed to. What does a brand fan's self-expression mean for the kinds of messages marketers should push out? Full Article

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