Saturday, February 05, 2011

Social media marketing: build a lasting methodology


Here is an interesting post about optimizing your social media marketing from David Kirkpatrick, Marketing Experiment.


Justin Bridegan, Marketing Manager MECLABS Primary Research said, “One of the most difficult parts of social media marketing is creating a lasting methodology that works.  Time and resources continue to be two of the most difficult challenges social marketers face.”
Justin’s key takeaways:
  1. Start small and test – “You don’t know what you don’t know”
  2. Having a solid social marketing methodology in place will allow you to focus on real obtainable goals.
  3. Determine the most effective offers for your campaigns including: Contests, incentives and promotions
  4. Weigh Quality vs. Quantity with your offers, and remember the need for balance in your engagement
  5. Successful campaigns don’t always equate to revenue, but can be one of many contributing components

Related resources on Marketing Sherpa

    4 comments:

    Social Media Marketing Company said...

    Hello,
    These are four competencies which each social media marketing companies should inculcate into their marketing strategies in order to keep their exposure and tenacity in competition.

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    social media management said...

    Social networking sites. Just about everyone knows by now that not only can social networking sites be used for personal networking activities, these are great avenues to network and to advertise for business purposes.

    Twitter Marketing said...

    Thanks for sharing your post and it was superb .I would like to hear more from you in future too.

    geocliks said...

    Organized content is the best way to display or post an article, thank you for making it easy to digest your post.

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