Here is an interesting post about optimizing your social media marketing from David Kirkpatrick, Marketing Experiment.
Justin Bridegan, Marketing Manager MECLABS Primary Research said, “One of the most difficult parts of social media marketing is creating a lasting methodology that works. Time and resources continue to be two of the most difficult challenges social marketers face.”
Justin’s key takeaways:
- Start small and test – “You don’t know what you don’t know”
- Having a solid social marketing methodology in place will allow you to focus on real obtainable goals.
- Determine the most effective offers for your campaigns including: Contests, incentives and promotions
- Weigh Quality vs. Quantity with your offers, and remember the need for balance in your engagement
- Successful campaigns don’t always equate to revenue, but can be one of many contributing components
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