Tuesday, February 15, 2011

Social Marketing: identify influencers for free

source Elliott Lemenager 
This is the question I get very often even from marketers already involved and active in Social Marketing: how to identify influencers? Yes, seems like 101 but actually not so easy to figure it out.

The notion of influencers came first to me with Regis McKenna back in the 80's -- wow already! Here is the quote:
« The infrastructure includes all individuals between a vendor and its customers that can influence the buying process. » -- Regis McKenna
Pretty wide isn't it? But for B2B marketers like me this is so true and so daunting. Today's Marketing 2.0 reinforces and stresses our imperative to identify them and reach out to them through social media because we need them to be involved in the conversation, hopefully positively.

To start with today, I wanted to share with you this blog post: Social Marketing: Hybrid Approach to Identifying Targeted Influencers. Dive in as Elliott's post has lots of tips and links to tools and present it in a very simple way. His Hybrid approach actually refers to a combination of manual operations and free services you can use if you're on a budget contraint and cannot hire an agency to help you. Enjoy!

source Elliott Lemenager 

1 comment:

Los Angeles Website Design said...

In social marketing, it is important to use your time. This can be done very easily with all the tools available to you. But never forget the people buy from people they know like trust! If you have a perspective that raises a question about Facebook and Twitter to take a second to respond. If you have a resource that can answer that points in that direction. Again, position yourself as a leader.