Power To The People: Wave 4 Social Media Study by Universal McCann
Good Material to support our Marketing Plans. This Universal McCann research is conducted every year and this is the 4th Wave. Social Media is taking the web planet by storm but now is the time where it seems active internet users - those accessing at least every other day - are looking for the "one place" for their digital identity rather than spreading around various specialized social sites.
Just a few numbers to give you a clue:
- 62.5% of active internet users (16-54 years old) have created a social profile in 2009,
- 71,1% have visited a friend's home page.
- 81.5% of Social Networking Users did message friends,
- 76.3% uploaded photos,
- 74.3% found old friends
- 56.4% found new friends
- 47.9% joined a group