Wednesday, December 24, 2008

Holiday season sales online down just 1% despite 5 days shopping missing vs 2007

According to ComScore, this online holiday season is impacted by 5 fewer shopping days this year compared to last year. The impact seems to be contained to 1% decrease. The increased average online spending per day between Thanksgiving and Christmas ($643M, up 5% from last year) does not compensated for 16% decreased number of shopping days for this period.
The e-commerce spending for the first 49 days - Nov through December 19 is totaling $24.03 billion. The top categories are Sport & Fitness (+31%), Books & Magazines (+18%), Video Games, Consoles & Accessories (+17%), Apparel & Accessories (15%), Flowers, Greetings & Gifts (+13%) while Music, Movies & Videos are down (-24%).

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