Tuesday, December 30, 2008
For the first time: the Web, 2nd to TV, surpasses all other media as News Source
I know most of you could perceive it naturally or because you're very much web centric (is this a sign of youth ;-), but I found it interesting to see it confirmed by research: the web is now the preferred source of information - whether national or international - for 40% of the researched compared to 24% in September 2007. Wow! That's a big wave in my opinion, a tipping point I should say. The noticeable progress is against Newspapers as you can see in the above diagram.
And for young people, 30 years old or less, the web rivals TV with a serious jump in 2008 - see the diagram below - indicating that TV is next to be surpassed in the coming years.
This is only good news for the Web 2.0 movement, it reinforces the importance of our web presence as individuals and as members of multiple communities.