Web 2.0 is not just a new user interface

Following the Web 2.0 summit in San Francisco last week, lots have been said, lots have been written and lots have been exchanged. We can now grasp that this energy and enthusiasm level surge is not some temporary fad but probably the matured revival of what used to be called the bubble, not even preceding it with "Internet" anymore as it is so obvious the bubble can only refer to the Internet one.

The list of speaker is impressive and the sponsors just encompasses more than the total list of companies we're after when organizing such events. Something is in the air, can't you feel it? I know a lot of those who are reading this blog are not from the U.S., far from it, so I can already tell you this: if you're not based out of the Silicon Valley, there's already a good way to do money out of the Web 2.0, and that is simply to organize a conference about it. Invite me, I'll be happy to give a pitch there ;-)

I'll probably write more than once about this conference, but I wanted to get a kick start with this Tim O'Reilly's quote about the Web 2.0:

"Web 2.0 is much more than just pasting a new user interface onto an old application.It’s a way of thinking, a new perspective on the entire business of software—from concept through delivery, from marketing through support. Web 2.0 thrives on network effects: databases that get richer the more people interact with them, applications that are smarter the more people use them, marketing that is driven by user stories and experiences, and applications that interact with each other to form a broader computing platform." - John Musser with Tim O'Reilly in Web 2.0 principles and best practices excerpt

Yes, Web 2.0 is not just a new user interface as we pointed out already here in Marketing 2.0, it brings a whole new perspective on how marketing must take into account our new world and the way individuals have evolved their relationship with brands out there.

Have feel for it and quickly scan this "News & Coverage" section of the Web 2.0 summit. Advertising Age is focusing in How to win Web 2.0 on monetizing video and traditional press struggling with considering user generated content as competition or co-journalists. Vast conversation. Check out some photos of the event on flickr as well.