Celebrating more than 4 Billion mobile devices in the world cannot let us stay still in our views of the mobile Internet. It has dramatically changed the consumer behavior but is also making its way in the enterprise. It has many consequences for us marketers, application developers and executives in charge or impacting enterprise information system.
According to a very interesting Morgan Stanley research - The Mobile Internet Report - issued in December 2009, some early signs are attesting of a massive disruption ahead:
- Material wealth creation / destruction should surpass earlier computing cycles. The mobile Internet cycle, the 5th cycle in 50 years, is just starting.
- The mobile Internet is ramping faster than desktop Internet did, and we believe more users may connect to the Internet via mobile devices than desktop PCs within 5 years.
- Five IP-based products / services are growing /converging and providing the underpinnings for dramatic growth in mobile Internet usage – 3G adoption + social networking + video + VoIP + impressive mobile devices
Enterprises in the U.S. are already taking advantage of this revolution to solve business problems and meet goals in reducing time and cost, improving customer experience or including consumers directly in business processes. Information Week states:
"General Motors is looking to a newIn the complete research, you'll find interesting figures about more than 500 businesses such as this one
iPhoneapplication to change how and even where people sell cars. A national chain of rehabilitation facilities sees smartphones combining with cloud computing to improve patient care and employee productivity. A heart hospital is using BlackBerrys for nothing less than real-time alerts of patient distress, including images of bedside monitors. And around Los Angeles County, law enforcement officers are using BlackBerrys for such tasks as taking and searching fingerprints." in a very interesting recent article.
Get Ready, include mobility in your plans.