Thursday, June 28, 2007

Online surpasses radio ads, user-generated content sites make more than $1.6 billion


It's been a while since we didn't bend back on numbers. Here are some good news on the online ad spend for 2007, coming from emarketer.com, that I wanted to share with you. If you don't want to read it all, here is a quick summary:
  • eMarketer is raising its 2007 forecast from $19.5 billion to $21.7 billion i.e. from 18.9% to 28.6% growth closer to the 30% growth seen for the last 3 years
  • they even see 2008 stronger with 30% growth to a total $28.8 billion, thanks to the US presidential elections
  • 2009 will slow down a bit to 18.1%,
but hey they've been pessimistic for 2007 so let's wait and see. Here is the quote I like most:
" Online advertising as a share of the total media budget will surpass radio this year, eMarketer said, and top 10% next year." -- Advertising Age, June 2007

Come on, one last to hit the road: WW user-generated content sites will earn $1.6 billion in ad revenue for 2007 moving to $8.2 billion in 2011, predicts eMarketer. Marketing 2.0 finally makes money, isn't it?



4 comments:

Emmanuel Obadia said...

I forgot, but you know fir sure. iPhone, it's now to get yours!

CreditCoacher said...

Yes,it is. Cool statistics! The growth is evident. Thanks for sharing

Alexandre said...

This is a very interesting fact, it will certainly open the eye of many marketing manager to the importance of Internet as and rich media

Alexander from www.pages.usherbrooke.ca/alesieur

Humanus said...

I guess that the future progress of these things will correlate inevitably with the already-in-progress Economic decline (like with dollar).