Tuesday, February 27, 2007
iPhone launch: rehearse what product introduction should be
iPhone is out for Oscars. If you didn't get a chance to see the movie on Apple homepage, have a look it here on Marketing 2.0 from YouTube.
This movie -- created by TBWA Media Arts Lab, Los Angeles (a unit of longtime Apple shop TBWA/Chiat/Day) -- has been screened 3 times during the Oscar broadcast and marks the first time since long that Apple advertises for a not yet available product. It is a clear indication that the buzz is going to get huge.
Steve Jobs previewed the iPhone during the MacWorld conference, early January in San Francisco - watch his Keynote address and rehearse again how product introduction should be done even when the product is not yet around ;-) . As usual, Apple demonstrates its ability to redefine an entire market by setting the bar about design and usability. Stay tuned, I'm convinced the iPhone is going to be a big hit if priced properly.